Do we really have AI?
AI is helping to make our jobs easier, but I’d like to ask, do we have AI or is it simply Machine Learning?
Do we really have AI? Read More »
Blog
How to derail a project in one easy step, scope creep
Scope creep is that party guest no one invited, but once they’re here how do you deal with them? We’ve got 5 approaches to help.
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Getting traction with multi-channel marketing
When it comes to getting the word out about your product, service, or solution don’t put all your eggs in one basket. Utilise multi-channel marketing for true impact.
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What can Business Architecture bring to your business?
A strong company optimises its processes, structures, capabilities and models. How do you do that? With Business Architecture of course!
What can Business Architecture bring to your business? Read More »
Why you need a peer review process
Always remember to get someone to peer review the content you write, otherwise it might go pear shaped…
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Understanding and analysing the true impact of technology on society
Now, more than ever there is a need for Business Analysts and Architects to be advocates for creating solutions and technologies that help humanity.
Understanding and analysing the true impact of technology on society Read More »
Understanding your serviceable obtainable market
For the right sales and marketing strategy you need to know how large your potential customer base is.
Understanding your serviceable obtainable market Read More »
Understanding your serviceable addressable market
The middle stage of understanding your target market, and market sizing. Understand a little more who you can realistically get
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Understanding your total addressable market
The first part of your market sizing exercise is to understand your total addressable market
Understanding your total addressable market Read More »
Market sizing – Finding your potential customers
Explore the importance of market sizing and how it can help you gauge the potential customer base for your products, service, or solutions
Market sizing – Finding your potential customers Read More »